To boost your odds of success when using video marketing for infrastructure, software, or fintech, consider these four simple, but extremely important best practices:

  1. Teach more and sell less. Position your video more as thought leadership assets than TV commercials/infomercials.
  2. Create video content for a specific buyer persona, buyer's journey stage, and call to action.
  3. Build a multi-channel promotion plan for evergreen content.
  4. Monitor your engagement metrics (and ultimate downstream conversions), so you can repeat more of what's working and do less of what's not.
Content Marketing Strategy
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