Are you part of an IaaS, SaaS, or Fintech company? Read this post and watch the video for four video marketing strategies and tips:
Regardless of whether your source material comes from your smartphone, webcam, or a DSLR, nearly all videos can be improved by using an external microphone rather than the microphone built into your smartphone, tablet, laptop, or DSLR camera. (And it doesn't have to be a big investment, Depending on the context, microphones <$50 can many times result in a dramatic increase in sound quality. If you afford a microphone in the $100-$300 range, you'll start approaching prosumer quality.
If outdoors, just like with photography, avoid taking video facing the sun. If indoor, have ambient light/sunshine over your shoulder rather than facing a window full of sunshine. Whenever possible, turn off overhead lights and replace them with some form of external lighting. For a basic one-person setup, an inexpensive ring light <$30 starts to improve the appearance dramatically. With a $100+ budget, you can begin to enhance lighting with two or more umbrella or box lights.
Before you record several minutes of footage on any new setup/environment, test 30 seconds. And playback to make sure your sound, lighting, and subject positioning are where you want them to be.
While your webcam likely won't need it, filming a video on a smartphone, tablet, or DSLR can literally be a shaky experience without a tripod. With dozens of tripod options <$25, there's no need to torture your viewers and undermine your video quality when a stable video is will well within most budgets.
What kinds of video marketing strategies have you been putting to work? Let me know in the comments section below.