Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
How Tech Startups Compete in the Digital Buyer’s Journey
Apr 5, 2023 6:00:00 AMMany tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buy...
What is a B2B Growth Funnel?
Mar 29, 2023 6:00:00 AMA B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers o...
What is B2B Flywheel Marketing?
Mar 22, 2023 6:00:00 AMBuyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically imp...
Cold Emails and the Buyer’s Journey
Mar 15, 2023 6:00:00 AMMany go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep...
Progressive Profiling and the Buyer’s Journey
Mar 1, 2023 6:00:00 AMProgressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Ye...
10X Pillar Content Strategy and Downloadable Content Double-Dipping
Feb 22, 2023 6:00:00 AMTo help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with ...
Intentional B2B Lead Generation
Feb 15, 2023 6:00:00 AMIntentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the ri...
Conversion Paths for Lead Generation
Feb 8, 2023 6:00:00 AMIf you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out co...
B2B Sales Strategy Amid Changing Research and Purchase Decision-Making
Jan 25, 2023 6:00:00 AMB2B sales strategy needs to adapt amid changing research and purchase decision-making. In this blog post, you’ll learn w...
Content Operations | How to Build Your Content Team
Jan 23, 2023 4:44:12 PMIn a world where so many buyer’s journeys are fueled by content marketing, content operations professionals are in high ...