Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
B2B Sales and the Gatekeeper Role
Jan 18, 2023 6:00:00 AMSearch engines, social media, mobile devices, and third-party review websites have all dramatically changed how we resea...
How B2B Marketing Grows Revenue
Jan 11, 2023 6:00:00 AMB2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire...
How to Set Marketing Goals for Your B2B Tech Startup
Nov 9, 2022 12:00:00 PMIf you’re leading marketing for a B2B tech startup, you likely face many challenges; one of the least productive yet mos...
Average Customer Lifetime Value (CLV) (LTV) in SaaS: How to Measure and Improve
Nov 2, 2022 12:00:00 PMSaaS (software as a service) startups often leave a lot of money on the table when focusing on the wrong measures of uni...
6 Lead Generation Strategies for Tech Startups
Oct 26, 2022 12:00:00 PMYour lead generation strategy can tremendously impact your sales opportunities, closed deals, revenue growth, profitabil...
How to Write a Content Strategist Job Description and Interview Questions
Oct 19, 2022 12:00:00 PMAs an essential part of your growing marketing team, you’ve likely decided that you’ll need a content strategist to figu...
Is Your Customer Acquisition Funnel Ready to Scale? (4 Questions)
Oct 12, 2022 12:00:00 PMA while back, a prospect reached out to me looking for customer acquisition help to attract consultancy clients. He was ...
CRM Best Practices for B2B SaaS Startups
Sep 28, 2022 12:00:00 PMBecause customer relationship management (CRM) forms a major part of growing B2B SaaS startups, I often discuss a number...
Revenue Marketing Advice for Tech Startup Founders
Sep 21, 2022 12:00:00 PMHubSpot defines revenue marketing as the “process of using different channels and methods to build marketing campaigns t...
What is CRM Software?
Sep 17, 2022 12:00:00 PMWhat is CRM software? Salesforce, the company that invented the CRM SaaS industry, says a CRM system is a “platform that...