Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
How to Improve Conversion Rates Through Email Marketing
Sep 7, 2022 12:00:00 PMYour website’s conversion rates can make or break in many aspects of your company’s overall marketing health, unit econo...
Social Media Tools for Marketing: 11 Questions You Need to Ask
Aug 31, 2022 12:00:00 PMSocial media marketing helps you attract, engage, and delight the right people in the right places at the right time and...
Entry-Level Marketing Jobs and the Skills You Need
Aug 24, 2022 12:00:00 PMIn a world where customer expectations have never been greater and a world-class customer experience (CX) is now merely ...
Top 13 Digital Marketing Manager Interview Questions for Tech Startups
Aug 17, 2022 12:00:00 PMLearn about the top 13 Interview questions that tech startups need to ask their digital marketing manager job candidates...
Content Creation Ideas, Examples, Tips / For Each Marketing Funnel Stage
Aug 10, 2022 12:00:00 PMContent creation can be a powerful way to educate and build trust with your audience. However, creating content can also...
IT Procurement Trends That Every SaaS and IT xSP Must Address
Aug 3, 2022 12:00:00 PMWhen first brought to market, cloud computing, social media, and mobile devices were heralded as game-changing technolog...
What's the Future of Marketing?
Jul 27, 2022 12:00:00 PMWith all the talk of web 3, the metaverse, privacy, blockchain, augmented reality, and virtual reality, it’s only natura...
2 Must-Have Marketing Skills for Young Marketers
Jul 20, 2022 12:22:33 PMAccording to the Bureau of Labor Statistics (U.S. Department of Labor), marketing professionals enjoy excellent career o...
Comparing SEO vs. Digital Marketing (vs. SEM)
Feb 16, 2022 9:00:00 AMWith so many digital buyer’s journeys now starting with a search query, getting found by the right people, in the right ...
Reinvent Your Social Media Video Marketing
Feb 9, 2022 9:00:00 AMAre you looking to attract more of the right people to your business, from the right places, at the right time, and in t...