Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Ignoring Buyer Personas is Medieval (Moneyball Marketing)
Feb 2, 2022 9:00:00 AMBuyer personas are chronically underappreciated and underinvested. However, if you’re serious about developing a winning...
The 6 Social Media Mistakes Startup Founders Make
Jan 12, 2022 3:00:00 PMAccording to TechCrunch, the average startup founder goes through three funding rounds before getting to Series A fundin...
My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
Jan 5, 2022 3:00:00 PMMarketing automation is a broad way to define front-end software and back-end technologies that help companies market mo...
Social Media Planning 101 for B2B Tech Startups
Dec 15, 2021 3:00:00 PMIn a digitally-transformed world, your ideal prospects are likely to meet your company on social media long before they ...
2 User Research Methods That Do Double-Duty with Content Marketing
Dec 8, 2021 3:00:00 PMWhen it comes to B2B SaaS companies, it’s incredibly important to know your ideal clients better than they know themselv...
Top 5 B2B SaaS Marketing Tips for Startup Founders
Dec 1, 2021 3:00:00 PMStartup founders, especially in B2B SaaS, have so much on their plates at any given moment. While marketing can often be...
Do Content Marketing for Startups? 5 Books for Your Must-Read List
Nov 30, 2021 3:00:00 PMIf you do content marketing for startups, you know you’re expected to wear many hats. Sure, you need to be a great write...
How to Boost Sales with Digital Marketing
Nov 29, 2021 3:00:00 PMAre you trying to boost sales with digital marketing? In this short video, you’ll gain insight on what matters most to m...
Finding Digital Marketing Experts for Your Company
Nov 23, 2021 3:00:00 PMRun a quick search on LinkedIn Sales Navigator for “digital marketing” professionals in the Marketing job function, and ...
How to Discover Your Competitors' Customer Segmentation Strategy
Nov 22, 2021 3:00:00 PMSegmentation (and its first cousin, personalization) matters more than ever in a digitally transformed world. And while ...