Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Is a Digital Presence Really a Must-Have?
Nov 19, 2021 3:00:00 PMWikipedia defines a web or digital presence “as a location on the World Wide Web where a person, business, or some other...
B2B SaaS Marketing: Comparing the Best vs. the Worst
Nov 18, 2021 3:00:00 PMAre you in marketing, sales, channel, revenue, or go-to-market leadership for a B2B SaaS company? A little while back, a...
How to Increase Customer Retention in IaaS, SaaS, and Fintech
Nov 17, 2021 3:00:00 PMIf you lead a company that needs recurring revenue and customer success to grow, such as a subscription-based infrastruc...
Cold Emailing Tips for B2B SaaS Sales Teams
Nov 16, 2021 3:00:00 PMBuyer preferences have changed quite dramatically in recent years. Most B2B SaaS purchasers and other stakeholders now w...
5 Ways to Attract Customers with B2B Social Media
Nov 12, 2021 3:00:00 PMIf your company is like most, you’re always looking for creative ways to attract and retain new customers. Use these fiv...
Is a Marketing Career for You? (Advice from Joshua Feinberg of SP Home Run)
Nov 11, 2021 3:00:00 PMWondering if marketing is a good career choice for you? A reporter recently asked me for my insight and advice on career...
The 3 Digital Marketing Metrics That B2B Tech Startups Must Track
Nov 9, 2021 3:00:00 PMWhen you can measure your digital marketing metrics, you gain the power to improve quite dramatically over time. After a...
The Biggest Digital Marketing Trend Impacting B2B Tech Startups
Nov 4, 2021 3:00:00 PMWhat’s coming next in digital marketing? What kinds of marketing trends should those leading B2B tech startups anticipat...
Brand-Building Strategies for B2B Fintech
Oct 29, 2021 3:00:00 PMWith so much growth opportunity but so much global hyper-competition in B2B Fintech, startups and scaleups in this space...
How to Build Customer Loyalty in IaaS, SaaS, and Fintech
Oct 28, 2021 3:00:00 PMIf your company depends on recurring subscription revenue, you’re likely to prioritize customer success as one of your m...