Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Biggest SEO Mistake That B2B Tech Marketers Make
Oct 27, 2021 3:00:00 PMIf you’re in charge of marketing for a B2B tech company, one of your biggest challenges is finding your website by the r...
B2B Social Media Marketing for Mid-Market and Enterprise Tech
Oct 25, 2021 4:25:02 PMWith so much misinformation out there on how to effectively use B2B social media marketing to attract more mid-market an...
How to Reverse a Sales Decline in B2B SaaS or Fintech
Oct 22, 2021 3:00:00 PMHockey stick sales growth powers startups and scaleups in B2B SaaS and Fintech. But what happens when the music stops pl...
How to Improve Your SaaS Signup Flow
Oct 21, 2021 3:00:00 PMIf there’s too much friction in the signup process for your SaaS, your conversion rates will suffer. What can you do pro...
How to Write Cold Emails for B2B Technology
Oct 19, 2021 3:00:00 PMWhat goes into writing cold emails for B2B technology prospecting? Here are eight best practices that you can use for le...
4 Video Best Practices for IaaS, SaaS, and Fintech
Oct 15, 2021 3:00:00 PMTo boost your odds of success when using video marketing for infrastructure, software, or fintech, consider these four s...
3 Ways to Reduce Churn with Email Marketing
Oct 13, 2021 3:00:00 PMWikipedia defines “Churn rate, when applied to a customer base (as)... the proportion of contractual customers or subscr...
Video Planning: DIY vs. Professional Videographer
Oct 12, 2021 3:00:00 PMOK, so you’re doing some serious video planning. And your boss has likely broached the subject of DIY (do-it-yourself) v...
3 Video Marketing Tips for Tech Startups
Oct 11, 2021 3:48:30 PMChances are, you watch a fair amount of online video. Because of this, perhaps you even consider yourself a video market...
Is B2B Video Different Than B2C Video?
Oct 8, 2021 3:00:00 PMYes! For B2B, video content should be optimized for both YouTube (1920x1080) and LinkedIn (1920x1920 with burned-in tran...