Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Video Ideas for Boosting Content Marketing
Oct 7, 2021 3:00:00 PMNearly 2 billion people around the world watch videos on YouTube. With that in mind, perhaps your company has decided to...
CRM Software for Small Businesses
Oct 6, 2021 3:00:00 PMAs someone that’s worked with small businesses on technology adoption -- specifically in marketing tech and sales tech d...
The Future of Sales
Oct 4, 2021 3:35:24 PMAs a digital strategist and sales enablement consultant for small business CEOs, I work with clients’ executive teams an...
5 Digital Marketing Growth Hacks Most Startup Founders Overlook
Oct 1, 2021 3:00:00 PMAt any given time, startup founders can be literally juggling a dozen different balls in the air. With so much on their ...
7 SaaS Content Marketing Building Blocks for Success
Sep 30, 2021 3:00:00 PMContent marketing is no longer a nice-to-have for SaaS startups and scaleups. To be blunt: you can’t grow a SaaS busines...
The Minimum Viable B2B Digital Marketing Strategy for Bootstrapped Tech Startups
Sep 29, 2021 3:00:00 PMSo you’ve started a tech startup -- which at least for now, is bootstrapped. Given how buyers research and make purchase...
9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities
Sep 27, 2021 5:41:37 PMAs a B2B content marketing strategist and revenue growth consultant for small business CEOs, with 20+ years of experienc...
The Big Product/Market Fit Problem That Founders Overlook
Sep 24, 2021 2:59:28 PMWhen startup founders think of getting started with growth hacking, one of the interim goals centers around achieving pr...
How to Create a Content Strategy for B2B Tech
Sep 23, 2021 3:00:00 PMMost B2B technology buyers now do tons of self-directed research before they're ready to have a conversation with a vend...
What Is Content Strategy? (And Why Content Matters)
Sep 21, 2021 3:00:00 PMContent strategy is a company's holistic plan for getting found by the right people, in the right places, at the right t...