Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
B2B Content Marketing Advice
Sep 20, 2021 3:00:00 PMWithout content, the internet would be empty. But with so many millions of companies worldwide now creating content, how...
SaaS Tools for Growing a Tech Startup
Sep 17, 2021 3:00:00 PMGrowing a tech startup can be challenging. However, with the right SaaS tools, you can build the foundation for success ...
13 Sales Enablement Strategies for Mid-Market and Enterprise Technology
Sep 14, 2021 3:00:00 PMWhen selling mid-market and enterprise technology, your sales team generally needs to have a defined sales process and p...
B2B Social Media Strategy (Getting Started)
Sep 13, 2021 5:46:14 PMWith hundreds of millions of professionals active on the leading social media platforms, including LinkedIn, YouTube, Fa...
What is a Search Marketing Strategist?
Sep 10, 2021 3:00:00 PMIn a digitally-transformed world, your brand needs to be discovered in the right places, at the right time, by the right...
HubSpot Workflow Planning for B2B SaaS
Sep 9, 2021 3:00:00 PMSuppose you have access to the Professional or Enterprise tier or HubSpot Marketing Hub, Sales Hub, or Service Hub, or t...
Website Revenue Projections for IaaS, SaaS, and Fintech Startups
Sep 3, 2021 3:00:00 PMBuyer preferences have changed. A lot! Most prospects will now only engage with sales reps when most purchase decisions ...
5 Marketing Automation Workflows That Get More Done
Sep 2, 2021 3:00:00 PMWikipedia defines marketing automation as “software platforms and technologies designed...to more effectively market on ...
Website Planning Considerations for B2B SaaS and Fintech Startups
Sep 1, 2021 3:00:00 PMIn a digitally-transformed world, your digital presence makes your company’s first impression on potential customers. Be...
Topic Clusters 101 for IaaS, SaaS, and Fintech
Aug 31, 2021 3:00:00 PMIn recent years, getting your company’s website found in search engines has become way more important and complicated. S...