Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
6 Content Strategy Planning Questions for Mid-Market and Enterprise Technology
Aug 30, 2021 4:09:17 PMIn a digital-first world, your company’s content generally makes your brand’s first impression. However, in many compani...
Go-to-Market Strategy for Startups in Mid-Market and Enterprise Tech
Aug 27, 2021 3:00:00 PMIf you’re part of a startup in mid-market or enterprise technology, you likely need more leads, sales opportunities, cus...
Email Personalization for IaaS, SaaS, and Fintech Marketing
Aug 26, 2021 3:00:00 PMWith so much competition for attention in the email inbox, email personalization remains one of the most effective ways ...
Outsourced Digital Marketing (Career Advice | A Day in the Life)
Aug 24, 2021 3:00:00 PMA reporter recently asked for my IT-related career advice as it relates to outsourced digital marketing. I've been worki...
The Email Segmentation That Every B2B Tech Startup Needs
Aug 23, 2021 3:22:59 PMAccording to the Direct Marketing Association, segmented emails drive 58% of all revenue attributed to email marketing. ...
How B2B Marketing Automation Grows Your Business Faster (On Autopilot)
Aug 20, 2021 3:49:12 PMLet’s face it: there are never enough hours in the day to get everything done. And yet, your customers (and prospects) e...
HubSpot Email Marketing Must-Have's That Accelerate Sales Cycles and Onboarding
Aug 19, 2021 3:37:22 PMAmong marketing and sales professionals, widespread misconceptions about email marketing have existed for many years. Ne...
Top 7 Lead Magnet Ideas for IaaS, SaaS, and Fintech
Aug 17, 2021 5:20:02 PMSuppose you’re part of an IaaS (infrastructure as a service), SaaS (software as a service), or FinTech (financial techno...
My Digital Marketing Career Advice (From Joshua Feinberg)
Aug 16, 2021 8:03:30 PMA journalist recently asked how digital marketing professionals like me keep up to date, how much time and money I dedic...
Video Content Marketing for Mid-Market and Enterprise Tech
Aug 13, 2021 3:57:09 PMWhen deployed strategically, video content marketing helps companies attract the right mid-market and enterprise technol...