Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
6 B2B Email Marketing Best Practices That Close Sales Faster
Aug 12, 2021 5:25:26 PMWhen it comes to B2B email marketing, two main use cases come to mind: Nurturing leads into sales opportunities so that ...
Follow Up Email After No Response
Aug 10, 2021 6:02:25 PMYou work in B2B sales and manage a considered sales process with a high-ticket purchase, where it’s generally decision-b...
The 6 Ways B2B Email Marketing Grows Your Business
Aug 9, 2021 6:44:51 PMB2B email marketing sometimes gets a bad rap. On the one hand, you have armies of financially motivated competitors to e...
How to Set and Crush Your SMART Goals for Marketing
Aug 6, 2021 12:56:02 PMB2B marketers often face a big professional challenge among their coworkers and other similar constituencies. Because ev...
Planning Your Move to HubSpot Marketing Hub Professional
Aug 2, 2021 5:04:40 PMIn my 10+ years of using HubSpot Marketing Hub Professional and four years of co-leading a HubSpot User Group (HUG), I’v...
Planning Your Digital Marketing Budget for IaaS, SaaS, or Fintech
Jul 30, 2021 5:08:27 PMWhen it comes to growing revenue for a startup or scaleup -- or just about any small company -- in IaaS, SaaS, or Fintec...
HubSpot Marketing Hub Implementation Best Practices
Jul 29, 2021 6:08:26 PMDo you use HubSpot Marketing Hub? Or considering it? Watch this video to learn implementation best practices for HubSpot...
How to Improve Your B2B Customer Segmentation Strategy
Jul 28, 2021 11:30:00 AMIf your company wants to truly provide a world-class customer experience, you will need a way to segment and personalize...
6 Ways to Prevent Marketing Technology Implementation Problems
Jul 27, 2021 2:50:00 PMAre you considering a new marketing technology (MarTech) implementation? In this post and video, you’ll learn about six ...
The 3 Deadly Sins of Digital Marketing for Tech Startups
Jul 26, 2021 6:03:28 PMIn this short video, I'm going to introduce you to three of the most common pitfalls tech startups face when they're fir...