Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Partner Marketing Trends for Integrators and MSPs
Jul 23, 2021 3:24:35 PMBuyer preferences have changed dramatically, and these changes accelerated during the pandemic lockdowns. Regardless of ...
The 7 On-Page SEO Factors for HubSpot CMS Hub Users
Jul 22, 2021 11:45:34 AMCompanies choose to platform their websites and digital presence onto the HubSpot CMS Hub (HubSpot’s content management ...
How to Improve Your Conversion Funnel Marketing
Jul 20, 2021 10:50:00 AMConversion funnels drive website revenue growth by guiding your prospects in their buyer’s journey from a stranger to a ...
Is Your Website User Experience Supporting Your Growth Goals?
Jul 19, 2021 4:48:16 PMWikipedia defines user experience (UX) as “how a user interacts with and experiences a product, system or service. It in...
How to Shorten Your Sales Cycle Length in B2B Technology
Jul 16, 2021 11:00:00 AMOver the past few years, the way people research and make purchase decisions in B2B technology has dramatically changed....
What's Next for Content Marketing? (Especially in IaaS, SaaS, and Fintech)
Jul 14, 2021 4:24:43 PMIn this article, you’ll learn about what’s next for content marketing, especially within companies that sell and service...
3 Super-Common Struggles of B2B Sales Teams (And What You Can Do About Them)
Jul 9, 2021 5:40:11 PMMany B2B sales teams struggle for many different reasons. To help these teams and your company succeed towards its growt...
Brand Marketing Strategy for B2B Technology
Jul 8, 2021 2:46:14 PMIn a digitally-transformed world, where buyers do tons of self-directed research on their own before they're open to a s...
How B2B Sales Professionals Improve Prospecting and Discovery with HubSpot Sales Hub
Jul 6, 2021 11:15:00 AMThis post will examine what B2B sales professionals should think about using HubSpot Sales Hub for prospecting and disco...
4 Mistakes Professional Services Firms Make When Pricing Services
Jul 5, 2021 11:15:00 AMIn this blog post, you’ll learn what professional services firms usually get wrong when it comes to figuring out how to ...