Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
How Fintech Startups Benefit From Sales Enablement
Jul 2, 2021 4:42:54 PMIn this article, we’re going to look at how your sales team can benefit from having a well-structured, well-planned out,...
6 Signs Your Sales Team Needs Help to Stay Competitive
Jul 1, 2021 6:23:44 PMDo you work in sales? In this short video, you’ll be introduced to six symptoms that your sales team needs some assistan...
How to Improve B2B SaaS Sales and Marketing Alignment
Jun 30, 2021 8:29:48 PMDo you work in B2B SaaS? Read this post and watch the video to learn how you can improve your team's sales and marketing...
5 Content Marketing Ideas That Get You More Great Leads
Jun 29, 2021 4:16:15 PMIf you’re trying to level up and upskill your lead generation, creating and distributing great content needs to be on yo...
Comparing a Software Development Company vs. a Marketing Agency
Jun 28, 2021 6:04:26 PMAre you trying to compare the differences between a software development company vs. a marketing agency? In this blog po...
How To Convert Anonymous Website Visitors Into Known B2B Tech Leads
Jun 27, 2021 9:35:00 AMHow effective is your website at being able to convert anonymous visitors into known B2B technology leads? So you can be...
3 LinkedIn Strategies for Growing IT Businesses
Jun 26, 2021 9:00:00 AMSo when it comes to LinkedIn, there are three distinct aspects of the platform that are especially important to sales ex...
Can You Send Cold Emails to Get Qualified Leads?
Jun 25, 2021 5:39:22 PMEven with the incredible popularity of social media, streaming videos, voice search, and personal assistants, email mark...
SaaS Marketing Best Practices
Jun 22, 2021 6:17:58 PMDo you work in SaaS marketing? If so, check out this video and post. So you can level up on targeting, positioning, thou...
Webinar Best Practices for B2B Technology Companies
Jun 20, 2021 2:01:00 PMPeople are doing so much more research online on their own before they're open to a conversation from your sales team th...