Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Podcasting for B2B Companies
Jun 19, 2021 11:38:00 AMIf you haven't already heard, for a B2B technology company that wants to be disruptive in their space, there's a big go-...
What is HubSpot Operations Hub and RevOps?
Jun 18, 2021 5:30:38 PMHubSpot Operations Hub HubSpot Operations Hub is HubSpot’s newest and fifth hub, building on the CRM platform foundation...
Effective Marketing Tips for B2B Technology
Jun 17, 2021 6:12:37 PMDo you work at or lead a B2B tech company? Read this post and watch the video to learn seven effective marketing tips an...
Should You Embed Videos into Your Blog Posts?
Jun 16, 2021 11:15:00 AMI'm Joshua Feinberg from SP Home Run, and I've been embedding blog posts into videos for over a decade, and I wanted to ...
Creating an eBook for Thought Leadership
Jun 15, 2021 11:15:00 AMCreating an eBook for Thought Leadership I'm Joshua Feinberg from SP Home Run, and I've created hundreds of books over t...
B2B Email Marketing Best Practices That Set You Up for Success
Jun 14, 2021 3:48:50 PMI get a lot of questions from small business owners, marketing professionals, sales professionals, and customer success ...
Growing Your Technology Startup with Podcasting and Webinars
Jun 13, 2021 11:01:00 AMIf you're trying to grow a B2B technology startup, podcasting and webinars are two of the fastest ways to iterate and im...
Ideal Client Profile (ICP) vs. Buyer Persona
Jun 12, 2021 10:34:00 AMSo what's the difference between an ideal client profile (ICP) and a buyer persona? When it comes to a B2B technology co...
Why Email Personalization Fails... and What You Can Do About That
Jun 7, 2021 5:10:49 PMYes! There can be a disconnect between the email personalization companies think they deliver and what people actually r...
Target Market Segmentation Tips | Buyer Personas and Lifecycle Stages
Jun 6, 2021 10:24:00 AMDoes your company have an effective segmentation strategy? Segmentation is all about taking a larger audience and slicin...