Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Are Webinars with Low Attendance Worthwhile?
Jun 5, 2021 9:23:00 AMAre webinars with low attendance worth it? If you have a B2B technology company and use a webinar program to educate and...
What Does a Marketing Consultant Do? (Explained by Joshua Feinberg)
Jun 3, 2021 12:30:00 PMI was recently asked by a reporter to share my insight on what a marketing consultant does. So in case, you have the sam...
The 6 LinkedIn Mistakes That Make You Look Bad
Jun 2, 2021 2:34:12 PMThe six LinkedIn mistakes that make you look bad. And what you can do to prevent that from happening. I'm Joshua Feinber...
Could the End of Third-Party Cookies Lead to Marketing Innovation?
Jun 1, 2021 5:45:45 PMAs we're on the verge of seeing the disappearance of third-party cookies, what should marketers be thinking about? In th...
The 4 B2B Lead Generation Mistakes You Can't Afford to Make
May 30, 2021 9:10:00 AMRegardless of whether you're new to B2B lead generation, or you're just living in the past, there are just some mistakes...
Tips for Hiring a Content Writer
May 29, 2021 9:03:00 AMWhat should you look for when hiring a freelance content writer? I'm looking for someone with experience writing for the...
4 Customer Insight Strategies for IaaS, SaaS, and Fintech
May 25, 2021 9:04:15 PMIn the short video, I want to introduce you to four of my favorite ways to get deeper customer insight into what's going...
How to Get Clients for Fintech (Mid-Market or Enterprise)
May 24, 2021 8:29:02 PMWhen you're looking to build your go-to-market strategy for attracting, engaging, and delighting fintech clients, there ...
How To Write a Blog Post That Triple Dips
May 23, 2021 8:38:00 AMAre you trying to write a blog post that's well-researched, well-received, and optimized -- so people actually want to r...
The SEO Tools I Can't Live Without
May 22, 2021 8:32:00 AMHubSpot Marketing Hub Professional and HubSpot Marketing Hub Enterprise are my favorite SEO tools that can improve your ...