Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
How to Get Clients for SaaS
May 21, 2021 5:01:14 PMIn this short video, I want to talk with you about how you can use inbound marketing, content marketing, and account-bas...
The 3 Buyer's Journey Stages That Fill Pipelines in IaaS, SaaS, and Fintech
May 20, 2021 12:15:00 PMThe buyer’s journey is the active research process that someone goes through in between when that person first expresses...
Do Buyer Personas Even Matter in IaaS, SaaS, and Fintech?
May 19, 2021 1:00:00 PMA buyer persona is a semi-fictional representation of an ideal client or an ideal stakeholder that you're looking to rea...
4 Video Marketing Strategies and Tips for IaaS, SaaS, and Fintech
May 18, 2021 4:14:14 PMAre you part of an IaaS, SaaS, or Fintech company? Read this post and watch the video for four video marketing strategie...
7 Growth Hacking Strategies for Mid-Market and Enterprise Technology
May 17, 2021 4:38:34 PMDo you sell to mid-market or enterprise technology buyers? Watch the video to learn seven growth hacking strategies. 1) ...
Becoming a Digital Marketing Expert | Upskilling Advice
May 16, 2021 7:30:00 AMOver the past eight years, I've gone all-in on upskilling big-time on digital marketing and sales enablement. I am 28x c...
What's the Best CRM for Higher Education?
May 15, 2021 2:29:00 PMWondering about which CRM is the best for higher ed? The HubSpot CRM freemium pricing model is ideal for universities as...
8 Video Marketing Tools I Use to Educate and Build Trust
May 14, 2021 5:15:40 PMOver the past decade, streaming video consumption has gone mainstream. From a content creation standpoint, video content...
7 Business Growth Strategies for IaaS, SaaS, and Fintech
May 11, 2021 2:00:00 PM1) Refresh your go-to-market strategy Get clear about your buyer personas and ideal client profile. 2) Create and distri...
Top 5 Social Media Marketing Strategies for IaaS, SaaS, and Fintech
May 10, 2021 4:16:28 PMDo you work at an IaaS, SaaS, or Fintech company that’s trying to grow? If so, you’ll almost certainly need an active pr...