Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
5 Revenue Marketing Best Practices for B2B SaaS and IT Services
May 9, 2021 2:25:00 PMDo you work at a B2B SaaS or IT services company? If so, consider these five revenue marketing best practices: Develop s...
How to Align Sales, Marketing, and Customer Success
May 8, 2021 7:30:00 AMDo you need to better align your sales, marketing, and customer success teams? Consider these five strategies: Find an e...
The Little-Known Email Marketing Call to Action (CTA) Boost You Need
May 7, 2021 3:27:51 PMThe overwhelming majority of my email marketing copywriting includes a P.S. that restates the CTA. In email messages tha...
6 Digital Marketing Strategies for Bootstrapped Technology Startups
May 6, 2021 1:45:00 PMAs Amazon and Amazon-similar businesses continue to gobble up entire industries, bootstrapped technology startups need t...
B2B Sales Strategy for IaaS, SaaS, and Fintech
May 5, 2021 3:45:32 PMB2B Sales Strategy for IaaS, SaaS, and Fintech Post-Lockdown Buyer expectations have changed. While changes in buyer beh...
Software Marketing Strategist | What's a Typical Day Like?
May 4, 2021 3:06:04 PMAs explained by Joshua Feinberg of SP Home Run (Digital Transformation Go-to-Market Strategist for IaaS, SaaS, and Finte...
How to Become a Content Strategist
May 3, 2021 6:42:43 PMMarketing is a vast career category. Even as the world has undergone a massive digital transformation over the past 12 m...
5 Customer Marketing Strategies for B2B SaaS
May 2, 2021 7:30:00 AMCustomers now expect round-the-clock support and artificial intelligence (AI) triage. People's expectations have changed...
How Technology Startups Can Jumpstart Their Digital Marketing
May 1, 2021 7:30:00 AMWhat are the first steps for a tech startup looking to establish an online presence and jumpstart its digital marketing?...
My Technology Career Path | Joshua Feinberg, CEO of SP Home Run
Apr 30, 2021 1:41:56 PMA few weeks back, a reporter asked me to share how I get started in tech for a career-advice-related article. So in case...