Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Content Creation Agency: Examining the Pros and Cons
Apr 29, 2021 9:05:41 PMAs the world continues to digitally transform at a record-setting pace, companies need helpful, educational content. Don...
6 Sales and Marketing Alignment (Smarketing) Strategies
Apr 28, 2021 3:25:17 PMHistorically, sales and marketing teams at IaaS (infrastructure), SaaS (software), and FinTech (financial technology) co...
8 Content Marketing Problems IaaS, SaaS, and FinTech Firms Must Avoid
Apr 27, 2021 9:07:16 PMFor all the great business growth that content can enable, many content marketing problems are super-common and endemic ...
Blogging Strategy for IaaS, SaaS, and FinTech
Apr 26, 2021 5:42:06 PMWhy would an IaaS (infrastructure), SaaS (software), or FinTech (financial technology) want to blog? And what kind of bl...
SaaS Customer Success in an Amazonified World
Apr 25, 2021 7:30:00 AMJust when you thought you'd seen it all in the instant gratification department, customer service at Amazon, Google, and...
How FinTech Startups Can Scale Their Online Presence
Apr 24, 2021 7:30:00 AMHow can a FinTech startup with a minimal online presence enhance its reach? And how can you ensure that you're attractin...
Comparing Podcast vs. YouTube for an IaaS, SaaS, or Fintech Company
Apr 23, 2021 2:06:29 PMI often field questions from founders and CEOs of IaaS (infrastructure as a service), SaaS (software as a service), and ...
How the End of Third-Party Cookies Impacts IaaS, SaaS, and FinTech
Apr 22, 2021 1:49:30 PMFor at least a decade, digital marketers have used third-party cookies to relentlessly stalk their website visitors into...
4 Email Marketing Strategies for IaaS, SaaS, and Fintech
Apr 21, 2021 3:30:00 PMEveryone’s an expert when it comes to email marketing strategy. However, if you lead your company’s go-to-market playboo...
4 LinkedIn Best Practices for IaaS, SaaS, and FinTech
Apr 19, 2021 5:10:08 PMLinkedIn is the world’s most popular professional social networking site for B2B-focused companies (including SaaS, FinT...