Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
3 Digital Marketing Strategies for B2B SaaS
Apr 1, 2021 3:40:44 PMB2B SaaS companies (usually) do a remarkable job of solving their customers' biggest business problems. But none of that...
How Can Your Company Modernize its Digital Strategy?
Feb 9, 2018 3:18:00 PMHow can your company modernize its digital strategy to be more competitive? That's an excellent question, and I think it...
What is Product/Market Fit (PMF)?
Dec 22, 2017 8:10:00 AMProduct/market fit is the degree to which a company knows: Who are their ideal clients are What price points do their bu...
What Is a Buyer Persona?
Dec 20, 2017 8:45:00 AMA buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculati...
What Is Your Average Cost of Client Acquisition or COCA?
Nov 13, 2017 12:19:07 PMWhat is your average cost of client acquisition -- otherwise known as COCA? Your average COCA is an important metric to ...
Does Average Client Lifetime Value (LTV) Really Matter?
Oct 27, 2017 11:44:17 AMTo a great extent, average client lifetime value (LTV) dictates what kinds of marketing and sales activities you can aff...
4 Ways to Grow a Healthier Colocation Business
Mar 16, 2017 3:11:50 PMThe way people research and make data center purchase decisions has changed drastically during the past three years. In ...
How Colocation Providers Analyze Competition and the Buyer's Journey
Mar 15, 2017 1:02:03 PMThe colocation market is steadily changing as entities such as colocation, enterprise hosting, private cloud, and manage...
Colocation Strategies for Optimizing Services, Target Market Selection, and Remaining Competitive
Mar 14, 2017 10:14:39 AMManaged service providers and colocation providers once operated in unrelated markets, targeted different clients, and p...
Data Center Challenges Around Measuring Marketing Results and ROI
Dec 5, 2016 1:00:00 PMMeasuring ROI on marketing initiatives is always a challenge. It can be difficult to pinpoint exactly how much business ...