Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
For a B2B Software Company, How Often Should You Blog?
Apr 4, 2014 9:29:00 AMA little while back, I put together a presentation for the local Boca Raton HubSpot User Group that I co-lead on the Top...
Top 8 Product Camp South Florida Lessons Learned for Channel Managers
Feb 26, 2014 1:26:00 PMOn small teams, channel marketers often need to wear many different hats. As an inbound marketer that works with B2B tec...
How Channel Marketing Managers Can Create Engaging Website Content
Feb 20, 2014 3:18:00 PMMost channel marketing managers have a bear of a time creating engaging website content that their channel partners actu...
IT Channel Marketers Need to Monitor These Blog Metrics
Dec 23, 2013 3:30:00 PMMost getting started with blogging struggle initially to build traction. This is normal. There are definitely some natur...
How Channel Marketing Managers Get Positive ROI from Blogging
Dec 2, 2013 12:57:00 PMBlogging can be a really effective way for channel marketing managers to drive targeted traffic to their companies' webs...
12 MSP Partnering Strategies That You Can Do for Next to Nothing!
Nov 18, 2013 12:50:00 PMIf you’re in a leadership role at a managed service provider (MSP) and go to IT conferences to stay on top of platform c...
How a Cloud Provider Can Generate High Quality Leads for Its Business
Oct 25, 2013 7:03:00 AMCloud providers are very different from other technology providers with strong roots in the on-premise equipment era. Ho...
29 Tips on Selling Managed Services with a Long Sales Cycle
Jul 17, 2013 5:35:00 AMEvery IT marketing guru under the sun will tell you just how important the follow-up process is. Some experts on selling...
17 IT Channel Trade Publications for U.S. Small Business VARs and MSPs
Feb 24, 2013 5:00:00 AMWondering which IT channel trade publications small business VARs and MSPs should be reading? Here are 17 worthy contend...