Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
How the End of Third-Party Cookies Impacts IaaS, SaaS, and FinTech
Apr 22, 2021 1:49:30 PMFor at least a decade, digital marketers have used third-party cookies to relentlessly stalk their website visitors into...
4 Email Marketing Strategies for IaaS, SaaS, and Fintech
Apr 21, 2021 3:30:00 PMEveryone’s an expert when it comes to email marketing strategy. However, if you lead your company’s go-to-market playboo...
4 LinkedIn Best Practices for IaaS, SaaS, and FinTech
Apr 19, 2021 5:10:08 PMLinkedIn is the world’s most popular professional social networking site for B2B-focused companies (including SaaS, FinT...
LinkedIn Lead Generation (Are You Trying to Build Your Brand?)
Apr 16, 2021 4:15:32 PMAre you trying to use LinkedIn lead generation to fill up the top of your sales funnel for your B2B technology company? ...
Comparing Sales Enablement vs. Digital Marketing (Where to Start?)
Apr 14, 2021 4:59:36 PMWhat's the difference between sales enablement and digital marketing? In other words, how do you compare the impact of s...
4 B2B SaaS Content Strategies to Leapfrog Your Competition
Apr 13, 2021 3:30:00 PMWhile most of my career experience is in digital marketing and sales strategy that helps grow tech startups, I majored i...
The 5 Email Automation Strategies Every B2B SaaS Startup Needs
Apr 12, 2021 3:30:00 PMWhere can you apply an email automation strategy to maximize its power? And what kinds of strategies make the most sense...
Is Your Content Marketing Strategy Ready for Prime-Time?
Apr 9, 2021 3:00:00 PMApproached correctly, your content marketing strategy can make a major impact on your overall go-to-market playbook. Why...
How B2B Sales Teams Keep Up with Changes in Buyer Behavior
Apr 8, 2021 5:56:05 PMWas TOFU/MOFU/BOFU model ever relevant in a business-to-business environment? Absolutely! Before attention shifted from ...
Improving Your Sales Process with a Stronger Content Strategy
Apr 7, 2021 1:23:24 PMThe way people research and make purchase decisions changed more in the past decade than it had in generations. If your ...