Your Buyer's Journey and Who Gets a Seat at the Table
Your Buyer's Journey and Who Gets a Seat at the Table
Apr 6, 2021 6:18:19 PM

Which departments should be involved in journey mapping exercises and why? Marketing In a digitally transformed world, w...

Balancing B2B Online Marketing vs. Offline Marketing
Balancing B2B Online Marketing vs. Offline Marketing
Apr 5, 2021 6:42:54 PM

With so many B2B buyers now working from home either part-time (hybrid) or full-time (WFH), should companies keep up wit...

B2B Inbound Sales for High Ticket Purchases
B2B Inbound Sales for High Ticket Purchases
Apr 2, 2021 3:54:38 PM

Do you think online presence will continue increasing in importance? And if so, what are the implications for high-ticke...

3 Digital Marketing Strategies for B2B SaaS
3 Digital Marketing Strategies for B2B SaaS
Apr 1, 2021 3:40:44 PM

B2B SaaS companies (usually) do a remarkable job of solving their customers' biggest business problems. But none of that...

How Can Your Company Modernize its Digital Strategy?
How Can Your Company Modernize its Digital Strategy?
Feb 9, 2018 3:18:00 PM

How can your company modernize its digital strategy to be more competitive? That's an excellent question, and I think it...

What is Product/Market Fit (PMF)?
What is Product/Market Fit (PMF)?
Dec 22, 2017 8:10:00 AM

Product/market fit is the degree to which a company knows: Who are their ideal clients are What price points do their bu...

What Is a Buyer Persona?
What Is a Buyer Persona?
Dec 20, 2017 8:45:00 AM

A buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculati...

What Is Your Average Cost of Client Acquisition or COCA?
What Is Your Average Cost of Client Acquisition or COCA?
Nov 13, 2017 12:19:07 PM

What is your average cost of client acquisition -- otherwise known as COCA? Your average COCA is an important metric to ...

Does Average Client Lifetime Value (LTV) Really Matter?
Does Average Client Lifetime Value (LTV) Really Matter?
Oct 27, 2017 11:44:17 AM

To a great extent, average client lifetime value (LTV) dictates what kinds of marketing and sales activities you can aff...

4 Ways to Grow a Healthier Colocation Business
4 Ways to Grow a Healthier Colocation Business
Mar 16, 2017 3:11:50 PM

The way people research and make data center purchase decisions has changed drastically during the past three years. In ...