The conversation highlights the evolution of data center branding, which has shifted from being secretive to becoming a visible and integral part of the community.
Data centers now proudly display their logos and showcase their role in powering infrastructure and connecting the world.
This shift coincides with a boom in the data center industry.
Additionally, the community and legislators have emerged as significant stakeholders, especially in grid capacity. When power was abundant, community approval for new grid capacity was unnecessary.
However, with increasing demand and potential grid constraints, the involvement of these stakeholders is becoming crucial.
This video is excerpted from the podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast.
Action Items
- Explore ways to brand and showcase the data center as part of the community.
- Engage with the community and legislators to gain support for building additional grid capacity.
Outline
Branding Evolution in Data Centers
- Emily Newman highlights the significant shift in data center branding over the past 20 years, noting that it was previously internal and secretive.
- Emphasizes the trend of data centers becoming more community-oriented and transparent, with visible branding on highways.
- Data centers are now showcasing their role as robust infrastructure that connects the world, which was not the case two decades ago.
- The booming nature of the data center industry is underscored, indicating a period of rapid growth and recognition.
Community and Legislative Stakeholders
- Discusses the emergence of the community and legislators as new categories of stakeholders in data center development.
- In the past, ample grid power was available, so the community did not need to be convinced of the value of additional grid capacity.
- Due to changing power dynamics, the current situation requires more engagement with community and legislative stakeholders.
- This shift in stakeholder involvement reflects the evolving landscape of data center development and its impact on grid capacity.
Resources
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