Joshua Feinberg and Emil Sayegh discuss the challenges of building a personal, professional brand on LinkedIn, particularly within large enterprises.
Joshua notes that many employees share the same content due to time constraints and risk aversion, leading to a lack of unique content.
Emil, in his consulting sabbatical, highlights the freedom he has to express his thoughts as a thought leader, while acknowledging the need to balance personal branding with company representation.
He emphasizes that employees can show thought leadership within certain boundaries, but must be mindful of their company's interests.
This video is excerpted from the podcast Ep. #62 Emil Sayegh, Serial Tech and Data Center CEO of Profit Growth Insights | Data Center Go-to-Market Podcast.
Action Items
- Explore ways to empower employees to create unique, thoughtful content on LinkedIn while staying within company guidelines.
- Identify opportunities to position employees as thought leaders on LinkedIn while ensuring that their content aligns with company messaging and values.
Outline
Building a Personal Brand on LinkedIn
- Joshua Feinberg discusses the challenges of building a personal, professional brand on LinkedIn, noting that many enterprise employers are still figuring out the level of autonomy they are comfortable with their employees having.
- He observes that in larger companies, employees often share the same content, such as videos and posts, making sharing less common for unique text posts, videos, and images.
- Joshua attributes this lack of unique content to time constraints and risk aversion, suggesting that creating a culture where employees feel comfortable sharing their opinions is crucial.
- Emil Sayegh, who is on sabbatical and doing consulting work, shares his experience of having more freedom to comment on things but acknowledges the need to be mindful of company interests.
Balancing Personal Brand and Company Representation
- Emil Sayegh emphasizes the importance of balancing personal brand development with company representation, noting that employees can still be thought leaders within certain boundaries.
- He explains that while employees cannot openly criticize their own company, they can express their opinions within reason.
- Emil highlights that successful thought leadership and personal branding can be achieved within the constraints set by the company.
- He stresses the need for employees to navigate these constraints if they are not working for themselves, ensuring they represent their company appropriately while showcasing their personal brand.
Resources
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