Emily Newman advises those new to the digital infrastructure and telecommunications industry to be open-minded and seize opportunities, emphasizing the importance of a support system and following one's gut feelings.
She shares her diverse experience in web development, graphic design, and marketing, highlighting the value of adaptability and willingness to explore different roles.
Joshua Feinberg notes the challenges and opportunities of being a company's sole marketing team member, stressing the necessity of balancing multiple disciplines with limited resources.
Emily appreciates a small company's fast-paced, collaborative environment, where quick decisions and flexibility are key.
This video is excerpted from the podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast.
Action Items
- Prioritize marketing initiatives based on the company's needs, not just personal preferences.
- Collaborate with the team to get advice, comments, and support on various tasks and projects.
- Adjust the marketing schedule quickly to accommodate changes in the company's priorities, such as news or events.
Outline
Advice for Entry into Digital Infrastructure and Telecommunications
- Joshua Feinberg asks Emily Newman for advice for someone new to the industry considering client-facing roles in technology companies.
- Emily Newman emphasizes the importance of being open-minded and taking any opportunities that come one's way.
- She advises asking questions and seeking feedback from a support team to ensure the role fits one's skills and interests.
- Emily shares her own experience of exploring various fields, such as web development, graphic design, and event hosting, before finding her niche.
Importance of Flexibility and Adaptability
- Emily Newman discusses the value of adaptability and willingness to change environments if necessary.
- She highlights the importance of following one's gut feelings and pursuing opportunities that align with one's interests.
- Emily mentions her personal journey of expanding her job search beyond New York City to find the right fit.
- She encourages taking each job experience as a learning opportunity that contributes to future success.
Challenges and Opportunities in a Small Marketing Team
- Joshua Feinberg notes the challenges and opportunities of being the entire marketing team at a company with many employees.
- Emily Newman agrees, mentioning the difficulty of managing multiple roles and the need for strong time management skills.
- She expresses her desire for a larger team to delegate tasks and collaborate on marketing efforts.
- Emily appreciates the support from her current team, which helps her prioritize tasks and make quick decisions.
Balancing Marketing Initiatives with Sales and Operations
- Emily Newman explains the need to align her marketing initiatives with the sales and operations teams.
- She mentions the flexibility required to adjust her schedule and priorities based on company needs.
- Emily highlights the benefits of working in a small company where quick decisions and fast-paced changes are the norm.
- She values the ability to write and finalize drafts quickly, contrasting it with the slower processes in larger corporations.
Building Strong Leadership Skills
- Emily Newman discusses how managing multiple roles and quick changes helps build strong leadership skills.
- She emphasizes the importance of presenting oneself as a strong leader and sharing these skills with colleagues and interns.
- Emily believes that these experiences make her a more effective and adaptable professional.
- She concludes by highlighting the importance of urgency and flexibility in her current role.
Resources
Watch the full podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast
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