Joshua Feinberg and Mark Bjornsgaard discuss the challenges of marketing disruptive data center solutions.
Joshua notes that Gen X founders struggle to gain attention due to evolving market dynamics.
Mark shares an example from Deep Green, where a unique story about an immersion tank in a swimming pool captured attention by being unexpected and relatable.
He emphasizes the importance of presenting oneself as an expert and telling human stories to cut through the technical noise and engage prospects effectively.
This video is excerpted from the podcast Ep. #40 Mark Bjornsgaard, Founder and CEO of Deep Green Technologies | Data Center Go-to-Market Podcast.
Action Items
- Evaluate how to position yourself as an expert and thought leader, rather than just focusing on the transaction.
- Consider incorporating a more disruptive and unexpected approach to stand out, like the example of Deep Green's data center company.
- Explore ways to tell a more human story that connects with the audience, rather than just focusing on technical details.
Outline
Disruptive Data Center Marketing Strategies
- Joshua Feinberg discusses the challenge of gaining attention for disruptive solutions, noting that Gen X founders and sales executives struggle more now than they did a decade ago.
- He emphasizes the importance of being seen as an expert rather than just a transactional figure, suggesting that changing job titles on LinkedIn or business cards is not necessary, but showing expertise is crucial.
- Mark Bjornsgaard shares an example from Deep Green, where their unique approach of using an immersion tank in a swimming pool to build a supercomputer captured attention by being unexpected and cross-disciplinary.
- Joshua Feinberg and Mark Bjornsgaard agree that telling a more human story, like the childhood memory of soup and hot chocolate after a swim, can make technical data center concepts more relatable and memorable.
- Mark Bjornsgaard credits their CMO, Matt, for framing the data center company's story in a personal, emotional way, which helped it stand out in the industry.
Resources
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