As a data center or colocation provider, I am sure you are familiar with webinars. Webinars are an extremely beneficial addition to your master plan for your revenue growth strategy.
People learn in different ways -- visual, verbal, logical, or physical. Therefore, providing educational content in different formats for different learning styles is important. That said, live or recorded web events are great for visual learners and those who enjoy listening versus reading.
But how do you get people to attend?
You should begin the promotion process at least three to four weeks away from the date of the live event. To do this, you will set up an email registration list of the contacts that you want the invitation sent to.
Be sure to segment before you send! Include only those people within the buyer persona you created this event for, not your entire contact database.
When speaking about email invitations, Joshua Feinberg, Vice President and Co-Founder of SP Home Run, says, “You don’t want to invite people every day; you want to ensure that it’s spread out. If your webinar is four weeks out, send an email invitation four weeks out, two weeks out, and the day before.”
When promoting your live event by email, the one thing you want to avoid is being an annoyance. When someone RSVP’s to your live event, leave it at that. Feinberg puts this idea in the form of a good analogy by stating, “When someone has registered for that webinar, stop inviting them to come. Think about if you invited someone to your wedding, and that person had already RSVP’d, but you kept inviting them repeatedly when they already said they’d be there.”
When promoting your web event, you can promote the live event and the recording. Feinberg recommends you “promote your landing page on social media. People like to see things visually.” Images can definitely help you on social media. Feinberg suggests using a title image or screenshot of your landing page in this case.
Other ways you can promote your web events is through calls-to-action and blog posts.
Are you ready to start your registration lists and promotional efforts for your data center webinars? Is it challenging to increase your number of web event attendees? Let us know in the comments below.
Learn more about Colocation Data Center Providers and Go-to-Market Strategy (GTM) for Growth.