Data Center Sales & Marketing Institute (DCSMI) Blog
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
Balancing B2B Online Marketing vs. Offline Marketing
Apr 5, 2021 6:42:54 PMWith so many B2B buyers now working from home either part-time (hybrid) or full-time (WFH), should companies keep up wit...
B2B Inbound Sales for High Ticket Purchases
Apr 2, 2021 3:54:38 PMDo you think online presence will continue increasing in importance? And if so, what are the implications for high-ticke...
3 Digital Marketing Strategies for B2B SaaS
Apr 1, 2021 3:40:44 PMB2B SaaS companies (usually) do a remarkable job of solving their customers' biggest business problems. But none of that...
How Can Your Company Modernize its Digital Strategy?
Feb 9, 2018 3:18:00 PMHow can your company modernize its digital strategy to be more competitive? That's an excellent question, and I think it...
What is Product/Market Fit (PMF)?
Dec 22, 2017 8:10:00 AMProduct/market fit is the degree to which a company knows: Who are their ideal clients are What price points do their bu...
What Is a Buyer Persona?
Dec 20, 2017 8:45:00 AMA buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculati...
What Is Your Average Cost of Client Acquisition or COCA?
Nov 13, 2017 12:19:07 PMWhat is your average cost of client acquisition -- otherwise known as COCA? Your average COCA is an important metric to ...
Does Average Client Lifetime Value (LTV) Really Matter?
Oct 27, 2017 11:44:17 AMTo a great extent, average client lifetime value (LTV) dictates what kinds of marketing and sales activities you can aff...
Purchase Decisions of the Modern B2B Buyer
Aug 23, 2017 10:20:00 AMThe way people make purchase decisions and the way people research purchase decisions--regardless of whether they are in...
Which Marketing and Sales Strategies Work Best for Data Centers?
Aug 3, 2017 1:00:00 PMA few approaches work well for data centers on their marketing and sales front. These approaches are described below. Ev...
