As the term suggests, buying trends are ever-changing commodities.
To understand buying trends, you must first acknowledge the market has changed.
Advancements in technology have shifted the market indefinitely. Where buyers once relied on businesses to distribute information, they now have access to an endless supply of information—the internet—and can retrieve this information on their own time, on their terms, without committing to purchasing.
“Buyers are doing extensive amounts of research on search engines and social media before they are ready to talk to you,” says Joshua Feinberg, VP and Co-Founder of SP Home Run, “70% or more of the buyer’s journey is already done before you’re even aware an opportunity exists and over the next couple of years we anticipate it’s going to be closer to 80-90%.”
Undeniably, the shift in the market left the buyer in charge of their own buyer’s journey, not the manufacturer.
Observing and following trends within the colocation and data center market is important to remain on your prospect’s radar to resolve this conflict.
Check out the following resources to stay updated with the latest industry news and trends.
Platforms such as LinkedIn and Twitter allow data center professionals to network with other professionals without the hassle of traveling. Joining groups on social media for colocation data centers can be beneficial because they provide an exclusive platform where other like-minded individuals can communicate—an environment outsiders cannot breach.
The following LinkedIn groups are great networks to consider joining based on your data center needs:
Accounts to follow from the Twitter world are as follows:
How does your business keep up to date with the latest data center news and buying trends? Let us know in the Comments section below.
Learn more about Colocation Data Center Providers and Go-to-Market Strategy (GTM) for Growth.