C-Suite Go-to-Market Strategy Blueprints Library
How to Market and Sell to C-Suite Executives
In the digitally-transformed world we live in, clarity and focus with your go-to-market (GTM) strategy are more critical than ever. With so many people doing self-directed research, most buyers’ journeys are now at least 80% over before your team meets a warm prospect.
This dramatic shift in buyer behavior poses many challenges to companies with outdated sales and marketing playbooks, whose go-to-market strategy is long overdue for an upgrade.
Your company’s go-to-market plan can be a mighty growth engine. However, traditional customer insight research can be expensive, time-consuming, and take anywhere from a few weeks to a few months to complete. And if you haven’t yet achieved, confirmed, or sustained product/market fit and go-to-market fit, you don’t know what you don’t know.
However, when planning your go-to-market framework, it can be exceptionally valuable to have access to essential pattern matching regarding your target audience's most common behaviors, goals, challenges, and motivations.
And that’s the reason why we’ve created these Go-to-Market Strategy Blueprints: to give you access to an affordable, rapid way to accelerate your learning and demand generation experiments as your company expands into new markets.
Course Components
- Chief Compliance Officer for Global Investment Firm (Buyer Persona: CCO Carl)
- Chief Data Officer or Chief Analytics Officer (Buyer Persona: Chief Analytics Charlie)
- Chief Executive Officer (Buyer Persona: CEO Simon)
- Chief Financial Officer (Buyer Persona: CFO Frank)
- Chief Operations Officer (Buyer Persona: COO Carlos)
- Chief Technology Officer or Chief Information Officer (Buyer Persona: CTO/CIO Oscar)
Each of these six sections includes
- Go-to-Market Strategy Blueprint (4+ pages each)
- Getting Started Training Course (25-30 minutes of video lessons for each)
- Subject Lines to Use with Outbound Cold Emails
- Ideal Client Profile (ICP) Planning Worksheet
- Product Marketing Planning Worksheet
- Objections Handlers Planning Worksheet
- How Your Company Helps Planning Worksheet
Each blueprint course is sold separately for $100. But instead of paying $100 x 6, you can enroll in the C-Suite Go-to-Market Strategy Blueprints Library -- and get access to the same customer insight, training, and planning worksheets for only $300.
C-Suite Go-to-Market Strategy Blueprints Library
$300
Note: Once you order, please allow up to one business day for your enrollment to be confirmed and added to the proper course modules in our learning management system.
