Data Center Lead Generation Consulting and Go-to-Market Strategy

Yes, this program and its private workshops are for you and your team. (Depending on your program level, up to eight team members can participate.)

Once you sign up, you'll find the scheduling calendar on the confirmation page, where you can select the date/time that works best for you. When you schedule your first workshop, depending on your program level, you’ll be able to list the names and email addresses of additional participants from your company. 

For the recurring workshops, we try, wherever possible, to accommodate the same timeslot. 

(Most self-booking calendar availability is optimized for the Americas and EMEA. If you/your team are located in APAC, DCSMI will request your scheduling preferences that align with weekday evenings in the U.S.)

Private workshops are 1 hour.

All workshops are virtual (Zoom Meetings video conferencing).

A Go-to-Market Scorecard is a one- to two-page overview of how your company is doing across the DCSMI Eight-Step Go-to-Market Methodology. By regularly providing actionable insights and feedback, the Go-to-Market Scorecard helps your company adopt a holistic go-to-market growth strategy, so you can close the gaps standing in the way of achieving your growth goals.

Campaign Feedback Reports offer you the flexibility to get written feedback and recommended action items from DCSMI on any of 10 supported areas:

• Buyer Persona and Buyer's Journey Map Review 
• Go-to-Market Strategy Plan Review
• LinkedIn Campaign Manager Review (Ads Campaign)
• LinkedIn Profile and Page Review
• Pitch Deck Review
• Portal Review for HubSpot CRM
• Premium Content Review
• Webinar Campaign Review
• Website Review (Home, Navigation, and Segmentation)
• YouTube Channel Review

Campaign Feedback Reports are usually two- to three pages long and include 10+ action items.

The turnaround time on Campaign Feedback Reports is 10 days. Each Campaign Feedback Report includes 30 days of email support following the delivery of the Campaign Feedback Report.

Partnership Introduction Matchmaking Workshops allow you to request that DCSMI introduce you to other companies interested in partnering with your company. 

These workshops are scheduled for 30 minutes and provide a way for your company to get acquainted with a potential strategic growth partner. The week before each Partnership Introduction Matchmaking Workshop, DCSMI will schedule a 30-minute preparation session with you to fine-tune your approach to this particular partnership. Each Partnership Introduction Matchmaking Workshop includes 30 days of email support following each Partnership Introduction Matchmaking Workshop.

For Partnership Introduction Matchmaking Workshops, please allow up to 45 days to coordinate schedules among multiple stakeholders from both companies. (Many in the data center industry travel 25% to 50% of the year.)

Each Customer Insight Research and Strategy Blueprint includes

• Ideal Client Profile (ICP)
• Segmentation Strategy
• Buyer Persona
• Buyer's Journey Map
• Job to Be Done
• One-Year Content Calendar for Video/Blogging
• Full-Funnel Lead Generation Strategy
• Full-Funnel Outbound Email Copywriting
• LinkedIn Ads Strategy Brief

In a nod to AWS’s hyperscale impact on the data center industry, DCSMI strongly believes in Jeff Bezos’ infamous two-pizza rule.

(During Amazon's early days, Bezos implemented a guideline stating that internal teams should be small enough to be fed with just two pizzas.)

If your company needs more than 8 people participating on a regular basis, DCSMI recommends segmenting participants into small working groups/teams for this program.

The Data Center Sales & Marketing Institute works with data center providers, IT vendors for data center providers, facilities vendors for data center providers, and marketing/sales vendors for data center providers. This includes colocation, wholesale, hyperscale, edge data center providers --  as well as IT-, facilities-, and real estate-related companies that sell to or partner with data center providers.

DCSMI’s methodologies encompass a variety of vertical industry applications, including AI SaaS, application development, data center construction, data center engineering, data center facilities, eCommerce, financial services, healthcare, managed IT services, media, and telecommunications.

The Data Center Sales & Marketing Institute specializes in go-to-market (GTM) and webinar-led growth (WLG) for the data center industry.

The firm empowers data center professionals across GTM teams, including sales, marketing, customer success (CS), product, channel partnerships, and C-suite executive sponsorships.

The Data Center Sales & Marketing Institute also produces and hosts several related media properties, including the Data Center Go-to-Market Podcast, Data Center Sales and Marketing Newsletter, and Data Center Sales and Marketing Webinars

Its CEO and co-founder -- Joshua Feinberg -- started working with colocation data centers in 2015. This specialization grew from Joshua’s work with managed IT service providers (MSPs) dating back to the late 1990s -- as a contractor for the Microsoft Small Business Server product team and Microsoft Direct Access channel partner program, as well as the author of a groundbreaking book for Microsoft Press.

Along the way, Joshua Feinberg has also presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO. Learn more about Leadership @ The Data Center Sales & Marketing Institute

Contact DCSMI (The Data Center Sales & Marketing Institute).

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