Server huggers. A term often used pejoratively to refer to IT executives who can’t let go of their physical in-house server infrastructure.
Rather than treating them as dinosaurs, Omaha data centers should welcome their existence. Their insistence on having IT infrastructure under their control allows markets like Omaha to thrive.
The challenge data centers in Omaha face from server huggers is to show them how they can still have control without the overhead of an onsite data center.
There are a number of beliefs, right or wrong, that server huggers use to justify keeping things in-house:
Security – If it isn’t in-house, it can’t be secure. The reality is that the old thinking of building a moat around the castle doesn’t apply anymore. Vendors are supplying services from the cloud, and mobile devices have become the norm in most organizations. Data centers can provide continuous monitoring 24/7/365. Providing the latest security measures, both physical and cyber, are vital services data centers must provide to stay in business.
It’s not just server huggers who want to keep things close at hand.
Streaming demand, video conferencing, and multimedia presentations are increasing bandwidth needs.
Second-tier markets don’t want the lag involved with setting up shops in larger city markets further away.
Data centers in smaller markets are going to continue to be in demand.
These data centers can allow even those who are hard-core server huggers the opportunity to keep things close to them. The IT department can still have control while being able to utilize better the space and manpower that was previously tied up with the onsite center.
Almost half the companies surveyed had a server-hugger mentality when it came to IT. Those companies are going to be reluctant to go to the cloud. That’s a sizable market that data centers can attract by providing services close at hand.
How do you think data centers in Omaha can best answer the challenge presented by server huggers? Let us know your thoughts in the Comments box below.
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