Do Colocation Companies Personalize Content for Buyer Personas?
Do Colocation Companies Personalize Content for Buyer Personas?
Sep 8, 2016 1:00:00 PM

Until recently, colocation companies used demographic data to identify and attract their target market. Such vague detai...

Do Colocation Data Centers Need SMARTer Goals?
Do Colocation Data Centers Need SMARTer Goals?
Aug 11, 2016 9:30:00 AM

Ask the owner of a struggling business what their plans are, and you will likely hear, “Bring client numbers up.” If you...

Is Server Colocation Being Disrupted as Old Playbooks Become Obsolete?
Is Server Colocation Being Disrupted as Old Playbooks Become Obsolete?
Jul 28, 2016 8:30:00 AM

Technology has changed how consumers shop for everything, including colocation services. However, those responsible for ...

How Smaller Data Centers Compete with Big Box Data Centers
How Smaller Data Centers Compete with Big Box Data Centers
May 26, 2016 7:30:00 AM

One of the biggest challenges small data center provider companies face is perception – in particular, the perception by...

Is the Colocation Definition Changing?
Is the Colocation Definition Changing?
Apr 21, 2016 9:30:00 AM

The definition of colocation in the managed technology services industry has traditionally meant something like: Interne...