Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Marketing to Sales Handoff and the Four Quadrants (Day 7 of 7)
Dec 13, 2022 10:56:05 AMAs B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more importan...
B2B Sales Strategy for Changing Buyer Preferences (Day 6 of 7)
Dec 13, 2022 10:56:00 AMIn most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preference...
How Video Content Marketing Has Evolved (Day 5 of 7)
Dec 13, 2022 10:55:57 AMVideo content marketing has evolved. How people create and consume content is SO different today compared to as recently...
Startup Content Marketing Strategy for Strangers (Day 4 of 7)
Dec 13, 2022 10:55:54 AMMost B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects w...
The Great Organizational Chart Debate (Day 3 of 7)
Dec 13, 2022 10:55:49 AMCould your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their p...
Go-to-Market Strategy as a Team Sport (Day 2 of 7)
Dec 13, 2022 10:55:41 AMBuyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- beco...
Rapidly Changing Buyer Behavior (Day 1 of 7)
Dec 13, 2022 10:55:12 AMBuyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infra...