Watch “Data Center Lead Generation 101” (Webinar Recording)

For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry

Watch the Webinar Recording: Data Center Lead Generation 101

People in the data center industry have completely changed how they research and make purchase decisions.

Is your lead generation strategy keeping up with these massive changes?

It doesn’t matter whether your company provides colocation, edge, modular, hyperscale, technology, facilities, construction, or real estate. Your buyers are in the driver’s seat and no longer want to spend much time with your sales team until they’re very close to purchasing.

Gartner found that as much as 83% of the buyer’s journey -- researching, comparing options, and evaluating pricing -- now happens before you even meet a prospect.

This massive change in buyer behaviors -- where prospects have essentially rejected your sales overtures -- has frustrated many old-school sales and marketing teams. 

But these changes present enormous, game-changing market share opportunities for those who can get found early -- as trusted advisors.

Just as important, those companies that are winning have figured out a lead generation playbook for owning most of the 28 typical touchpoints between a stranger and a significant purchase.

And if you think lead generation is a marketing problem that your marketing team can magically fix on their own, think again. 

With today’s data center buyers, marketers must get involved much deeper into the buyer’s journey than in the past. On the flip side, sales professionals must take an active role in the full buyer’s journey -- much earlier than they would have before.

When you watch the recording of Data Center Lead Generation 101, you’ll learn how to:

  • Modernize your lead generation strategy to reflect marketplace realities
  • Provide the right kinds of incentives for data center stakeholders and decision-makers to spend time with you
  • Overcome the sales stigma and escape from the vendor box that’s so pervasive in the data center industry
  • Understand how sales professionals and marketers can collaborate on game-changing lead-generation campaigns
  • Accelerate the sales cycle by anticipating what prospects need next
  • Focus your attention on the most impactful lead-generation assets
  • Measure what’s still measurable and iterate so your lead generation continuously improves
  • And much more!

This webinar is especially crucial for sales, marketing, customer success, product, and channel partnership professionals in the data center industry.

Complete the form on this page to watch the recording of "Data Center Lead Generation 101."

Watch the Recording

About the Presenter

Joshua Feinberg

Joshua Feinberg

CEO of DCSMI

Joshua Feinberg helps wholesale and colocation data centers, and companies that sell to data center end users and data center operators, find revenue growth opportunities that their companies are currently missing.

Besides his role as CEO of the Data Center Sales & Marketing Institute, Joshua has presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO.

With more than two decades in SMB, mid-market, and enterprise technology sales enablement and marketing, Joshua helps go-to-market (GTM) teams in the data center industry differentiate, get found earlier in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable revenue growth.

About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)