Watch “How to Market and Sell to CTOs and CIOs” (Webinar Recording)

For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry

Watch “How to Market and Sell to CTOs and CIOs” (Webinar Recording) (For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry)

Many companies in the data center industry have realized that the way that chief technology officers and chief information officers research and make purchase decisions has changed. 

  • Gartner found that 83% of the purchase decision process occurs before a potential buyer engages with a vendor
  • And McKinsey discovered that 70%-80% of decision-makers now prefer to make decisions digitally. 
  • LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”

Despite these findings, most companies in and around the data center industry are not prepared to confront this change in purchasing behavior. 

And this change is approaching quickly; whether your company is prepared or not, you must adapt to it.

To help you and your team upskill and stay relevant to how chief technology officers and chief information officers want to buy data center-related technology, facilities, construction, real estate, and services, we hosted a webinar called "How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals).”

When you watch the recording of How to Market and Sell to CTOs and CIOs, you’ll learn how to:

  • Integrate your sales process into the daily routines of chief technology officers and chief information officers
  • Quantify the total addressable market for different roles
  • Size up how your data center-related technology and services fit in with chief technology officers’ and chief information officers’  biggest challenges, growth trends, industry opportunities, and technology gaps
  • Adapt your sales process to support chief technology officers’ and chief information officers’ buying process
  • Jumpstart your go-to-market to achieve more sustainable product-market fit and go-to-market fit
  • And much more!

This webinar is especially crucial for sales, marketing, customer success, product, and channel partnership professionals in the data center industry.

Complete the form on this page to watch the recording of "How to Market and Sell to CTOs and CIOs."

Watch the Recording

About the Presenter

Joshua Feinberg

Joshua Feinberg

CEO of DCSMI

Joshua Feinberg helps wholesale and colocation data centers, and companies that sell to data center end users and data center operators, find revenue growth opportunities that their companies are currently missing.

Besides his role as CEO of the Data Center Sales & Marketing Institute, Joshua has presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO.

With more than two decades in SMB, mid-market, and enterprise technology sales enablement and marketing, Joshua helps go-to-market (GTM) teams in the data center industry differentiate, get found earlier in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable revenue growth.

About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)