Episode #18 of the Data Center Go-to-Market Podcast features an interview with Ben Edmond, CEO and Founder of Connectbase.
- Learn about Ben Edmond's extensive career journey in the telecommunications industry and how his experiences led him to found Connectbase
- Discover Connectbase's data-driven approach to customer and employee experience
- Gain insights into career development strategies for mid-career professionals
- Find out about evolving data center sales and marketing roles
- Explore the importance of adding value through education and transparency
- Understand how AI tools are impacting business operations and insights
- Learn about the diverse segments within the data center ecosystem
- Get perspectives of managed service providers
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Ben Edmond, CEO and Founder
Connectbase
Ben Edmond and Joshua Feinberg discussed the evolution of the industry and the importance of customer experience, connectivity, and skilled employees. Ben emphasized the need to leverage data to inform decisions and prioritize the customer and employee experience to drive value and growth. He highlighted the importance of cultural shifts in how teams work together and how data is consumed and used, with a focus on natural language input and output.
Outline
Telecom industry experience and growth opportunities.
- Ben Edmond, Connectbase CEO, emphasizes customer and employee experience in data center go-to-market strategy.
- Ben's extensive experience in the telecom industry led to founding Connectbase.
- Ben advises college students to jump into digital infrastructure space for long-term opportunities.
Career development, industry trends, and the importance of data-driven decision-making, automation, and customer experience.
- A former colleague seeks advice on figuring out the next career chapter, and Ben offers passion and purpose as key to success.
- Ben emphasizes the importance of data-driven decision-making in the industry.
- Ben advocates for prioritizing customer and employee experience to drive value.
Importance of adding value and trust in data center sales and marketing.
- Joshua Feinberg and Ben discuss the importance of adding value and educating buyers in the sales process.
- Trust and transparency will be key for success in telecommunications and digital infrastructure jobs of the future.
AI tools, data insights, and their impact on business operations.
- Ben highlights the improved ability to gain insights faster and from alternative perspectives with AI tools but notes the importance of understanding how to use them effectively.
- Joshua Feinberg asks if any interesting surprises have arisen internally as teams start using AI tools, and if there have been any rethinks of cultures, playbooks, and processes.
- Ben: Over the next 12-24 months, software consumption and use will change dramatically
- Ben: CRM, JIRA, Confluence must-have apps for understanding current and future customers
Data center industry go-to-market strategies with Ben
- Ben suggests seeking diverse perspectives, such as academia, government, and enterprise, to provide alternative viewpoints on the industry.
- Joshua Feinberg agrees
- Ben notes that managed service providers are an important part of the ecosystem that needs to be understood.
- Joshua Feinberg and Ben discuss the evolution of data center sales and marketing.
Guest Resources
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