Episode #16 of the Data Center Go-to-Market Podcast features an interview with Brandon Peccoralo, Vice President of Sales at Voltage Park.
(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo was Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.)
- Learn how to build a successful career in the data center industry through networking, education, and proactive learning
- Discover the importance of continuous self-improvement and becoming a lifelong learner
- Understand how to outwork competitors and find time for training through commutes and other daily activities
- Gain insights on repurposing waste energy from data centers through innovative solutions like liquid cooling and heating buildings
- Explore sustainability best practices and the growing focus on green energy in the data center industry
- Adapt sales strategies as technology changes and specializations become obsolete
- Learn how AI is interfacing with machines and the potential for new applications
- Get tips for providing value to clients through technical expertise and genuine responses
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Brandon Peccoralo, Head of BDR
DataBank
The conversation revolved around career advancement and professional development in the tech industry, particularly in data centers. Key takeaways included the importance of building a network, continuous learning, and hard work. Brandon emphasized the need for a multifaceted skill set, further education, and personal development. Brandon also discussed the growing importance of sustainability and energy efficiency in data centers and shared insights on innovative sales and marketing approaches.
Outline
Career development in the data center industry.
- Brandon Peccoralo shares his journey from being a child programmer to a well-respected leader in the data center industry.
- Brandon joined a startup that grew from 5 to 26 people, then entered sales and eventually management in the data center industry.
Career development, networking, and personal growth.
- Brandon advises on building a career through networking, education, and proactive learning.
- Brandon Joshua Feinberg shares insights on career development and patience in the industry.
- Brandon Joshua Feinberg advocates for being prescriptive and patient in career moves.
- Brandon advises to find supportive colleagues, plant seeds, and network to accelerate career growth.
- Brandon emphasizes the importance of becoming multifaceted and adaptable in the technology industry.
Work ethic, training, and personal wealth.
- Joshua Feinberg and Brandon discuss the importance of outworking others in IT services.
- Joshua Feinberg emphasizes the importance of continuous learning and professional development, even for CPAs, who only need to complete 40 hours of training per year.
- Brandon commutes to work by train and uses that time to listen to industry-related podcasts or audiobooks to stay informed and up-to-date.
Repurposing AI waste energy, green energy, and batteries in the data center industry.
- Brandon suggests repurposing AI waste energy by liquid cooling servers and using hot water for local delivery.
- Brandon proposes using AI waste energy to heat high-rise buildings, lowering costs and supplementing ambient temperature.
- Brandon highlights the need for innovation in green energy, citing the importance of market demand and efficient delivery methods.
- Brandon emphasizes the need for efficient battery technology to support the growth of electric vehicles, citing the competition for power with data centers and other industries.
Sustainability and energy efficiency in data centers.
- Data center professionals must consider sustainability and energy efficiency in their go-to-market strategies.
- Discusses the challenges of waste energy management in data centers, particularly in Northern Virginia.
- Expresses surprise at the lack of solar panels on buildings in South Florida, predicting widespread adoption in the future.
Data center sales, technology, and multifaceted expertise.
- Joshua Feinberg and Brandon discuss the potential for solar shingles and impact windows to become more widespread in construction, driven by cost savings and environmental benefits.
- Brandon believes data center sales professionals will need to adapt to changing technology and real estate trends, viewing data centers as multifaceted real estate with technology and space considerations.
- Brandon highlights the importance of being multifaceted in the data center industry, mentioning that experts who were once specialized in specific areas now needed to be knowledgeable about everything from chillers to cybersecurity.
- Brandon emphasizes the importance of continuous learning in the data center industry, suggesting that professionals should be students of everything within their line of sight and hands-on experience.
Using AI to interface with machines and change the world.
- Brandon describes using AI to interface with machines through machine language, using GPT models to interpret intent and execute tasks.
- Brandon discusses various use cases for AI, including creating recipes, drawing images, and more, with the potential for millions of different ideas and applications.
- Brandon prioritizes technical knowledge and genuine responses in sales.
- Brandon aims to be an SME (Subject Matter Expert) in the field.
Professional development and sales strategies in the data center industry.
- Joshua Feinberg and Brandon discuss the importance of professional development and providing value to prospects and clients in sales.
- Brandon Peccoralo from DataBank discusses the company's managed services and growth strategy.
- Joshua Feinberg interviews Brandon Peccoralo and provides insights on go-to-market strategies.
Guest Resources
- Ep. #16 Brandon Peccoralo, Vice President of Sales at Voltage Park (Plus, watch 4 MINUTE FRIDAYS)
- Learn About DataBank
- Learn About Voltage Park
(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo, Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.)
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