Episode #22 of the Data Center Go-to-Market Podcast features an interview with Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop.
- Learn career advice for young professionals interested in digital infrastructure and data centers, including a focus on creativity, sustainability, and future skills
- Understand the importance of measuring carbon footprint and becoming climate neutral from a data center sustainability perspective
- Build data centers in a more distributed, nature-inspired mesh network approach for better sustainability and security
- Discover how marketing in the data center industry needs to change to focus more on customer experience, brand emotions, and digital communication tools
- Learn how AI tools like ChatGPT are already being used to enhance marketing and business processes and how this may evolve further
- Understand the importance of customer experience, storytelling, and building brand emotions through content in the digital sales journey
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Cecilia Hjertzell, Chief Sustainability and Marketing Officer
T.Loop
The conversation with Cecilia Hjertzell and Joshua Feinberg revolved around sustainable digital product development and marketing strategies, focusing on understanding customer needs and goals, leveraging technology, and fostering creativity and sustainability. Cecilia discussed the challenges and opportunities of the future of work in the age of AI, emphasizing the importance of developing human skills and leveraging creativity to understand the biggest changes in the industry. Cecilia also explored the growing importance of sustainability in digital infrastructure and data centers, and advocated for a shift away from centralized data centers towards distributed mesh networks and circular business models. Finally, Cecilia and Joshua discussed the need for innovative communication strategies that drive behavior change and nudge stakeholders toward sustainable practices.
Outline
Sustainability and digital infrastructure with T.Loop's Chief Sustainability and Marketing Officer.
- Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, discusses leading the company's sustainability and marketing initiatives.
- Cecilia's interest in sustainability and digital development evolved over time.
- Cecilia's diverse experience in computer science, marketing, and business strategy enables her to excel in a small startup environment.
Career advice for young people in the data center industry, focusing on creativity, sustainability, and future skills.
- Advises young professionals on navigating data center industry career paths.
- Humans must understand humanity to contribute to AI, not just focus on technical skills.
- Academia is worried about AI's impact on homework but ignores its potential benefits.
- Speakers discuss the impact of technology on education, arguing that students need to learn how to think creatively and work together in groups to solve complex problems.
- They suggest that traditional teaching methods are insufficient and that students must be prepared for a rapidly changing world.
- Transparency in sustainability reporting becomes mandatory in Europe with new directives.
Sustainability in data centers and infrastructure, focusing on measuring footprint and becoming climate neutral.
- Cecilia discusses the importance of measuring the carbon footprint of digital products and services.
- Offers advice to a colleague who feels their career has stalled in the field of digital infrastructure and data centers.
- Customers demand technical expertise and sustainability knowledge.
- CSRD and framework to gain qualifications.
Sustainability and digital infrastructure in data centers.
- Cecilia highlights the mistake of building large data centers, which are not sustainable due to challenges distributing excess heat and lack of circularity.
- Cecilia suggests building data centers like a mesh network, inspired by nature, for security and sustainability.
- Diversity of thought at the leadership level is important for optimal data center placement.
- Marketing in data centers is old-fashioned and needs change.
- Communication is key to nudging behaviors
AI adoption in marketing, including ChatGPT and virtual assistants.
- Industry leaders are resistant to change, despite the democratization of tools.
- Tools make global reach possible, despite pushback.
- Cecilia discusses using AI tools for various tasks
- AI is still in its early stages, and the best dataset and model training are crucial for success.
- Google's experiment with 800 Goog 411, which provided voice-based directory assistance for free.
- Cecilia anticipates daily and weekly routines will change with AI-based tools
Data centers, telecommunications, customer experience, and storytelling.
- Importance of customer experience in the SaaS world, especially in building brand emotions.
- Customer experience is crucial for loyalty and trust, especially in a remote-first world.
Marketing and sustainability strategies with T.Loop CMO
- Cecilia emphasizes providing value and understanding customers to succeed in marketing.
- Shares insights on transparency in sustainability efforts.
Guest Resources
- Connect with Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop on LinkedIn
- Follow T.Loop on LinkedIn
- Learn About T.Loop
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