Ep. #72 Maria Bergere, Head of Marketing at Delska | Data Center Go-to-Market Podcast

Episode #72 of the Data Center Go-to-Market Podcast features an interview with Maria Bergere, Head of Marketing at Delska.

Understand Maria Bergere's career journey and how she transitioned from the music industry to leading marketing at Delska
Discover the significant changes and growth in the data center industry over the past 7-8 years
Learn the importance of building trust and reliability as a data center operator
Explore advice for young professionals interested in client-facing roles in digital infrastructure
Gain insights into the challenges and learnings from Delska's rebranding process
Identify strategies for employee retention and career development in the data center industry
Envision the future of marketing in the data center industry, including the increased use of automation
Appreciate the complexities of balancing priorities and managing resources as a marketing leader
Recognize the growing role of video content in data center marketing and customer engagement

Host:
Joshua Feinberg, CEO
DCSMI

Special Guest:
Maria Bergere, Head of Marketing
Delska

Maria Bergere, Head of Marketing at Delska, discusses the merger of two companies to create a stronger regional market presence in Northern Europe. She highlights the importance of combining network strengths with private cloud solutions. Maria shares her career journey from the music industry to marketing in the IT sector, emphasizing the need for lifelong learning and curiosity. She notes the rapid growth in data center demand and the challenges of rebranding from DEAC to Delska. Maria advises aspiring professionals to explore diverse roles within the industry and stresses the importance of customer focus, reliability, and leveraging technology to streamline processes.

Outline

Maria Bergere's Career Journey and Role at Delska

Maria Bergere discusses the merger of two companies, combining strengths to create a wider product portfolio and opportunities in Northern Europe.
Joshua Feinberg introduces Maria Bergere, Head of Marketing at Delska in Latvia, and welcomes her to the podcast.
Maria shares her career journey, mentioning her initial struggle in deciding her career path and how she found a blend of analytical and creative tasks in marketing.
Maria explains her transition from the music industry to Delska, highlighting her experience in international communication and sales.

Evolution of the Data Center Industry

Joshua Feinberg asks Maria about the changes in the data center industry over the past seven or eight years.
Maria notes the significant growth and acceleration in demand for data center capacities, including new data center construction and platform development.
Maria emphasizes the importance of reliability and trust in the data center industry, particularly in building customer relationships and managing expectations.
Joshua and Maria discuss the importance of understanding different stakeholders' perspectives, including CFOs and CIOs, in making decisions about data center infrastructure.

Advice for Aspiring Data Center Professionals

Joshua asks Maria for advice for young people interested in client-facing jobs in digital infrastructure.
Maria encourages young people to consider the data center industry, emphasizing its growth potential and the importance of understanding technological topics.
Maria highlights the long sales cycle in the data center industry and the need to build long-term relationships with clients.
Joshua and Maria discuss the different levels of technical understanding among stakeholders and the importance of explaining complex topics in simple terms.

Rebranding from DEAC to Delska

Joshua inquires about Maria's experience with the rebranding from DEAC to Delska.
Maria describes the rebranding process as a significant challenge, emphasizing the need to explain the changes to both internal and external stakeholders.
Maria explains the importance of aligning internal processes and creating awareness about the new brand.
Maria shares that the rebranding process is ongoing and that there are plans for further expansion and growth in the future.

Employee Retention and Career Development

Joshua asks Maria about employee retention and career development in the data center industry.
Maria discusses the importance of understanding one's skills and interests in making career decisions.
Maria emphasizes the value of rotating within the company to take on new roles and responsibilities.
Maria highlights the importance of being curious and willing to learn in the data center industry, particularly in a region with a limited talent pool.

Future of Marketing in the Data Center Industry

Joshua asks Maria about the future of marketing in the data center industry.
Maria predicts an increased use of automation tools to speed up processes and improve efficiency.
Maria emphasizes prioritizing tasks and using tools to delegate routine tasks.
Maria discusses the role of data analysis in making informed decisions and the importance of staying updated with industry trends.

Balancing Priorities and Managing Resources

Joshua and Maria discuss the challenges of balancing priorities and managing resources in marketing.
Maria emphasizes the importance of focusing on customer needs and building a strong brand.
Maria shares her approach to managing resources, including delegating tasks and using external agencies when needed.
Maria highlights the importance of planning and analyzing data to make informed decisions and improve processes.

The Role of Video Content in Marketing

Joshua and Maria discuss the role of video content in marketing.
Maria explains the shift towards a video-first world and the importance of creating engaging and consumable content.
Maria shares Delska's focus on video content to effectively reach and engage their audience.
Joshua and Maria discuss the impact of social media platforms on video content consumption and the importance of staying updated with industry trends.

Connecting with Maria Bergere and Delska

Joshua asks Maria how listeners can connect with her and learn more about Delska.
Maria invites listeners to connect with her on LinkedIn and follow Delska on social media and their website.
Joshua thanks Maria for sharing her insights and experiences, and the podcast concludes with a reminder to subscribe to the Data Center Sales and Marketing Newsletter.

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