Episode #20 of the Data Center Go-to-Market Podcast features an interview with Inese Pētersone, Data Center Product Line Manager of Delska (DEAC European Data Center Operator).
- Understand career progression paths in the data center industry from sales to product management
- Learn advice for newcomers and midcareer professionals to stay motivated and develop new skills
- Discover how constant evolution is necessary for business success in a dynamic industry
- Gain insights into the challenges and opportunities of edge computing and regional data center growth
- Find out how product managers can anticipate future customer needs through visionary thinking
- Explore how collaboration across marketing, sales, engineering, and product teams is essential for business
- Build customer relationships and crafting compelling value propositions
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Inese Pētersone, Data Center Product Line Manager
Delska (DEAC European Data Center Operator)
Inese Pētersone and Joshua Feinberg discuss the importance of understanding customer needs and having experience in customer-facing roles before transitioning to product management. Inese emphasized the need for constant growth and change in the industry, while also stressing the value of effective teamwork between sales, marketing, and technical teams. Inese offered insights for individuals at various stages of their careers in the digital infrastructure industry with Inese and Joshua highlighting the importance of humility, adaptability, and openness to feedback in leadership.
Outline
Career progression and advice for newcomers in the data center industry.
- Inese Pētersone shares her journey from sciences to product leadership at DEAC in Latvia
- Inese describes her career progression from sales to product management, highlighting the importance of understanding customer pain points.
- Inese notes that many product management professionals lack experience in customer-facing roles, making it challenging to understand market needs effectively.
- Inese advises new data center industry professionals to prioritize learning and perseverance.
Career development, leadership, and evolution in the digital infrastructure industry.
- Inese advises mid-career professionals to recharge their batteries and explore new opportunities.
- Inese advises being open to feedback and changes to succeed in leadership and career.
- Inese emphasizes the importance of constant evolution in business.
- Inese's company unites two entities under one brand, signifying new beginnings and growth.
Product management in digital infrastructure, AI adoption, and future growth.
- Joshua congratulates Inese on the merger and wishes success in establishing the new brand.
- Inese discusses the challenges and opportunities in the data center industry, including edge computing, and how the Baltic region is a potential growth area.
- Inese predicts the changing product manager role in digital infrastructure, emphasizing futuristic thinking and anticipating customer needs.
- Joshua envisions product managers as visionaries, anticipating customer needs before they articulate them.
- Inese mentions AI has become more mainstream in the last 18 months, simplifying daily tasks and saving time.
- Inese notes that AI tools can gather information in one place but cannot be relied upon 100%.
Collaboration among teams in a company.
- Collaboration is essential across teams, including marketing, sales, customer success, and product development.
- Inese values each team's contributions to the company, from sales to technical development.
Product strategy and marketing for a data center company.
- Joshua Feinberg and Inese discuss the importance of building relationships with customers and partners in the data center industry.
Guest Resources
- Connect with Inese Pētersone, Data Center Product Line Manager of Delska (DEAC European Data Center Operator) on LinkedIn
- Follow Delska on LinkedIn
- Learn About Delska (DEAC European Data Center Operator)
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