Episode #10 of the Data Center Go-to-Market Podcast features an interview with Jonathan Evans, Director of Total Data Centre Solutions.
- Learn data center industry fundamentals and career advice from an industry veteran
- Discover best practices for sustainability in data center design and operations
- Understand changing marketing strategies in the data center industry
- Explore technology trends impacting the data center sector, like AI and commercial real estate
- Gain insights on staying ahead of industry changes through lifelong learning
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Jonathan Evans, Director
Total Data Centre Solutions
Joshua Feinberg and Jonathan Evans discussed their experiences and insights on navigating the data center industry. Evans emphasized the importance of understanding fundamentals, building a strong personal brand, and staying informed about industry news and trends. Evans also shared his experiences with sustainable data center design and operations, highlighting the benefits of using hydroelectric power, wood, and sustainable materials. Evans emphasized the importance of location and infrastructure in sustainable data center design and discussed challenges such as finding spare capacity in the grid.
Outline
Data center industry fundamentals, career advice for beginners and experienced professionals.
- Jonathan Evans, founder of Total Data Centre Solutions, shares his origin story in the data center industry.
- Shares journey from boat design to data center industry, highlighting their unique path and exciting new venture.
- Understand data center fundamentals, finance, and AI for career growth.
- For mid-career professionals, explore different aspects of the industry for the next chapter.
Sustainability practices in the data center industry.
- Emphasizes building a strong personal brand on LinkedIn and understanding industry personalities.
- Passionate about heat best practices and follows UK grid availability concerns for data centers and EVs.
- Discusses sustainable data centers in Norway and Sweden.
- Discusses sustainability efforts in data centers, including heat reuse and battery storage.
- Highlights infrastructure challenges in the UK, including lack of spare capacity and reliance on gas turbines.
Marketing strategies for the data center industry.
- Deep Green's small immersion cooling unit heats swimming pools in the UK with AI-run distributed computing.
- Predicts a shift in data center marketing strategies, prioritizing LinkedIn over conferences.
- Believes LinkedIn Ads and monitoring will be more effective than exhibition attendance.
Technology industry trends, challenges, and opportunities.
- Joshua Feinberg: Conference attendees should review last year's media kit and this year's expected attendees to ensure alignment with core customers.
- Evans: Colocation operators struggle to attract potential customers to conferences, despite meeting with hyperscalers and established businesses.
- Discusses the challenges of segmentation and commoditization in the technology industry, with AI having a limited impact on personal life.
- Mentions LinkedIn as go-to app for networking and staying up-to-date on industry news.
- Suggests several industry leaders as potential interviewees for the podcast, including…
Data center industry trends, education, and marketing strategies.
- Industry expert shares insights on staying ahead in data center design and operations.
- Discusses the impact of digital infrastructure on commercial real estate, highlighting data centers as a bright spot.
- Educating people about AI and its impact on employment is a key challenge for industry leaders.
Guest Resources
- Connect with Jonathan Evans, Director of Total Data Centre Solutions on LinkedIn
- Learn About Total Data Centre Solutions
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