Episode #12 of the Data Center Go-to-Market Podcast features an interview with Kristian Meling, Chief Operation Officer of ASP Data Center in Norway.
- Explore career paths in the data center industry and how to break into the field
- Discover advice for networking and finding mentors as a newcomer to data centers
- Understand how to approach sales using a value proposition canvas and focusing on customer pain points and gains
- Gain insights into technology trends like data center cooling and how it impacts customers
- Learn about sustainability initiatives in Norwegian data centers and their advantages
- Find out how AI is being adopted to predict issues and improve data center operations
- Get briefed on a perspective on digital transformation challenges and aligning with customers
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Kristian Meling, Chief Operation Officer
ASP Data Center
The data center industry is shifting towards disruptive technologies like AI and experiencing increased sales to non-data center businesses. Networking and teaming up with experienced professionals are crucial for growth. Norway's unique advantages in sustainability, technology, and predictive maintenance are gaining traction. AI, automation, and digital transformation are becoming increasingly important, with a focus on cultural alignment and active involvement from all teams. Experienced professionals can grow their careers by shifting towards consultative selling and educating clients about cooling technology.
Outline
Data center industry trends, sales strategies, and technology advancements.
- Kristian Meling discusses his background in the data center industry, starting as a consultant and later working in several companies, including a sustainability-focused data center startup in Norway.
- Christian, a seasoned data center professional, shares advice for newcomers to the industry.
- Kristian Meling advises newcomers to network and find informal mentors in the data center industry.
- Expert suggests using value proposition canvas to identify painkillers and gain creators in data center sales.
- The speaker highlights the importance of technology behind data center cooling for customer satisfaction.
Sustainable data centers in Norway, with a focus on cooling and emissions.
- Data center professionals must prioritize cooling efficiency to reduce energy consumption and heat generation.
- Norway's cooling systems are more effective than in the US due to frame conditions and early adoption of technology.
- Kristian Meling highlights Norway's data center sustainability, low cost, and security advantages.
AI adoption in data centers and its impact on operations.
- AI adoption in data centers to predict and prevent issues before they happen.
- Speakers discuss AI adoption in data centers and industries, with a focus on people and culture
Guest Resources
- Connect with Kristian Meling, Chief Operation Officer of ASP Data Center on LinkedIn
- Learn About ASP Data Center
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