Episode #44 of the Data Center Go-to-Market Podcast features an interview with Viggy Hegde, Vice President of Marketing at Compu Dynamics.
- Discover Viggy Hegde's background and journey into the data center industry
- Understand the transition from being a marketer for data center operators to a marketer for a provider of design and build services
- Explore the challenges and opportunities in the evolving data center industry
- Learn about the importance of adapting to market changes and emerging trends like AI and high-density deployments
- Gain insights into the unique buying process and customer needs in the data center space
- Recognize the growing demand for skilled data center technicians and the role of educational institutions
- Identify strategies for client-facing roles in the data center industry, including the need for technical expertise
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Viggy Hegde, Vice President of Marketing
Compu Dynamics
Viggy Hegde, Vice President of Marketing at Compu Dynamics, discusses the evolving landscape of the data center industry, emphasizing the shift towards high-density deployments and AI readiness. He highlights the importance of data centers in supporting modern IT infrastructure, particularly in the age of AI. Hegde notes the rapid growth of the industry and the need for data centers to adapt to new technologies like liquid and immersion cooling. He also stresses the importance of marketing strategies that align with end-user needs and the role of educational institutions in providing skilled technicians. Hegde advises marketers to stay ahead of industry changes and understand the evolving requirements of data center buyers.
Outline
Introduction and Background of Viggy Hegde
- Viggy Hegde introduces the topic of data centers supporting IT infrastructure and the current trends in GPU, HPC, and high-density deployments.
- Joshua Feinberg welcomes Viggy Hegde, Vice President of Marketing for Compu Dynamics, and introduces him to the audience.
- Viggy Hegde shares his background, mentioning his 20 years in marketing, his bachelor's in applied art in marketing specialization, and his MBA in information technology.
- Viggy discusses his career journey, including his work in various marketing areas and his recent move to Compu Dynamics, a market leader in data center infrastructure.
Transition from Data Center Operator to Data Center Design Build
- Viggy Hegde discusses the shift from being a marketer for data center operators to a marketer for a provider of design and build services.
- Viggy explains the market dynamics and the evolution of data center needs, emphasizing the importance of high-density GPUs and HPC for AI deployments.
- Viggy highlights the rapid growth of the data center industry and its positive impact on the economy and community.
- Joshua compares this shift to similar changes in other industries, noting the rarity of such transitions in the data center space.
Challenges and Opportunities in the Data Center Industry
- Viggy discusses the challenges faced by legacy colocation operators and the need for them to adapt to the new high-density, GPU-centric market.
- Joshua and Viggy talk about the importance of market dynamics and the need for data centers to support modern IT infrastructure.
- Viggy emphasizes the role of data centers in supporting AI deployments, the need for high-density deployments, and the need for liquid cooling.
- Viggy shares his excitement about the growth and opportunities in the data center industry, particularly for companies like Compu Dynamics.
Advice for Aspiring Marketers in the Data Center Industry
- Joshua asks Viggy for advice for younger professionals interested in client-facing roles in the data center industry.
- Viggy explains the unique buying process in the data center space, comparing it to a home buying experience.
- Viggy highlights the importance of understanding the ecosystem and the complex needs of data center buyers.
- Viggy mentions the role of educational institutions in providing specialized training for data center technicians and the growing demand for skilled technicians.
Adapting to Market Changes and Future Trends
- Joshua and Viggy discuss the importance of adapting to market changes and the need for marketers to stay ahead of the curve.
- Viggy emphasizes the role of generative AI and big data analytics in driving market demand and the need for marketers to be well-versed in these areas.
- Viggy highlights the importance of understanding end-user needs and aligning marketing efforts accordingly.
- Viggy shares his vision for the future of marketing in the data center industry, emphasizing the need for continuous learning and adaptation.
Resources and Final Thoughts
- Joshua asks Viggy for resources where listeners can learn more about Compu Dynamics and its work.
- Viggy recommends visiting the Compu Dynamics website and following on LinkedIn for updates and insights.
- Viggy shares his excitement about the future of the data center industry and the opportunities it presents.
- Joshua thanks Viggy for sharing his insights and experiences, and the podcast concludes with a reminder to subscribe to the Data Center Sales and Marketing Newsletter.
Guest Resources
- Connect with Viggy Hegde, Vice President of Marketing at Compu Dynamics, on LinkedIn
- Follow Compu Dynamics on LinkedIn
- Learn About Compu Dynamics
Do you want to stay up to date about upcoming episodes?
Subscribe to the Data Center Sales and Marketing Newsletter
Submit a comment