Joshua Feinberg and Viggy Hegde discuss the marketing challenges in the data center industry, particularly in Northern Virginia, which is known as Data Center Alley, due to its high concentration of data centers.
Hegde highlights that the key issue is understanding what the industry offers and identifying what buyers truly need, especially addressing challenges like power.
He points out that over 70% of internet traffic passes through Ashburn, emphasizing the region's significance.
Despite the economic impact and job creation, local communities face daily disruptions due to the high concentration of data centers.
This video is excerpted from the podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast.
Action Items
- Identify the specific power and infrastructure challenges data center customers face in the Northern Virginia region.
- Explore ways to address the community concerns about the impact of the high density of data centers in the area.
- Develop marketing strategies that focus on understanding and meeting the actual needs of data center customers rather than just promoting the companies' offerings.
Outline
Marketing Challenges in the Data Center Industry
- Joshua Feinberg asks Viggy Hegde about the biggest marketing mistake or gap in the data center industry, considering various aspects such as operators, technology, companies, facilities, construction, real estate, and investors.
- Viggy Hegde emphasizes that the focus should not be on what the company offers but on what the buyers genuinely need, highlighting industry professionals' daily challenges.
- Viggy Hegde mentions the significant issue of power, a common challenge in the industry, and notes that Northern Virginia, known as the Data Center Alley, is a key area with over 70% of internet traffic passing through Ashburn.
- Viggy Hegde describes the dense population of data centers in Northern Virginia as a large campus with many secure buildings and acknowledges the community's pushback regarding these developments.
Resources
Watch the full podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast
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